I build web products that perform.
I design and build SaaS products, eCommerce experiences and business systems for teams that need reliable execution from interface to launch.

A web developer who understands the full product.
I am Basit Ahmed, a web developer from Karachi with more than six years of professional experience. I started by building custom WordPress and PHP websites, then expanded into frontend and full-stack product development with React, Next.js, Angular, TypeScript and Laravel.
My work includes more than 70 business websites, WooCommerce and Shopify stores, SaaS dashboards, healthcare platforms, banking interfaces, recruitment websites and internal business systems. I have worked with clients and teams across Pakistan, the UK, the US and Europe, contributing to both new products and established production systems.
On the frontend, I translate designs and complex workflows into responsive, accessible interfaces connected to real APIs and business rules. Behind the interface, I work with PHP, Laravel, MySQL, PostgreSQL, authentication, permissions and third-party integrations. My WordPress experience goes beyond page builders and includes custom themes, plugins, Gutenberg blocks and reusable widgets for Elementor and SiteOrigin.
I am comfortable taking ownership when requirements are still evolving: understanding the problem, planning the interface, writing maintainable code, resolving production issues and improving performance. I have also built browser-based automation that reduced a manual workflow by 40%. The result I aim for is simple: a dependable product that works well for its users and is practical for the team maintaining it.
Technology chosen for the work, not for the buzzword list.
These are the tools I have used across delivered websites, product interfaces and application workflows. Additional technologies are separated as working knowledge instead of being presented as production expertise.
Frontend engineering
Backend & data
CMS & commerce
Cloud & delivery
Skills I can work with and continue developing.
From idea to a product
people want to use.
I can take ownership of the frontend, build the supporting application logic and help you improve a product that is already in production.
Product & frontend engineering
Scalable React, Next.js and Angular interfaces for SaaS products, dashboards and internal tools.
WordPress, Shopify & commerce
Custom WordPress themes and plugins, reusable editor components, and polished Shopify storefronts built around real buying journeys.
Full-stack web applications
Reliable Laravel and API-connected applications built around real business operations.
Performance & product rescue
Focused debugging, Core Web Vitals improvements and production support for systems already in motion.
A developer who can handle
the difficult middle.
Good code matters, but so does judgment. I help turn changing requirements, existing systems and delivery pressure into a product people can actually use.
I connect product thinking with hands-on delivery.
You do not need separate conversations for every layer of the work. I can understand the business problem, shape the interface, connect the required logic and stay involved through launch.
I take ownership
I can move from an unclear brief to a working interface, ask the right questions and keep delivery moving without needing constant direction.
↗I understand the whole product
My work goes beyond screens. I think about content, APIs, business rules, performance and what the person using the product needs to do next.
↗I work inside real systems
I am comfortable improving existing code, connecting to established backends and solving production issues where a clean rebuild is not an option.
↗I communicate while I build
You see steady progress, understand the decisions being made and know what is ready, what is blocked and what happens next.
↗Different industries.
Real product decisions.
From healthcare and banking to Shopify commerce, recruitment, architecture and renewable energy, every case study explains the problem, my contribution and how the experience was built.
Docrite · PediRite
A healthcare workflow platform supporting clinic operations, patient records and coordinated care processes.

02View complete case study ↗MDConsults
A role-based telemedicine platform connecting patients, healthcare providers, radiology, pharmacy and laboratory services.
Al Baraka Trade Portal
A secure trade portal interface designed around authenticated banking workflows and operational clarity.
04View complete case study ↗Inspire Education Group
A large WordPress content experience connecting colleges, higher education, specialist training and employer services.
05View complete case study ↗Novus Environmental
A service-led WordPress website helping organisations discover specialist, compliant waste-management solutions.
06View complete case study ↗Eden Shopping
A vibrant destination website for discovering retailers, dining, entertainment, events and visitor information.
07View complete case study ↗Stamford Gas Training
A course-focused WordPress platform presenting gas and plumbing training, assessments and enrolment pathways.
Smooth. Strong.
Salon-ready.
Bondox Hair
A content-rich hair-care storefront combining specialist product education, global shopping and conversion-focused merchandising.
Executive search
for international banking.
Stanhope Search
A discreet professional website for banking and financial-services recruitment, executive search and market intelligence.
The Design Consultant
An image-led portfolio for a Sydney practice, structured around residential, retail and unbuilt interior architecture.
Your surveys, organised.
RenKap
A product-led WordPress website for requesting quotes, managing vetted surveyors and accessing survey reports online.
SCULPTINGWhat we treatBook now
Find the right treatment
for your concern.
Cosmetic Sculpting
A treatment-rich clinic website helping people explore skin, body and cosmetic-injection services and move into booking.
High-performing.
Reliable. Sustainable.
GSHK Solar
A corporate product website presenting solar panels, inverters, technical benefits, company news and downloads.
Raise a concern
with confidence.
Report Concerns
A calm, structured staging website for explaining sensitive reporting journeys, privacy and the steps people can take next.
Made slowly.
Kept for years.
Qalam Craft Studio
A warm Shopify storefront presenting handcrafted products through focused discovery, product detail and responsive shopping journeys.
Every gallon.
Tracked and optimized.
Fuel Me
A polished Framer website explaining an AI-powered platform for fuel procurement, vendor coverage, operational control and analytics.
Frontend craft with full-product depth.
Interfaces, application logic and production experience move together—not as isolated layers.
Proof, not promises.
FlowHCM
An original HR management system for organisation structure, employees, documents, accounts and permission-controlled operations.
StorePulse AI
An analytics command center that turns store data into decisions, content and revenue opportunities.
CommerceFlow
A responsive storefront journey spanning discovery, search, wishlist, cart, checkout and admin insights.
ResumeIQ
A resume intelligence platform with ATS analysis, job matching, usage quotas and printable reports.
Code, products and
work in progress.
These are my five public code repositories. Three contain complete products, while two dashboard ideas are still empty and clearly marked as work in progress.
StorePulse AI
A dashboard for store owners to track sales, orders, customers and inventory, then use AI to create practical business and product content.
CommerceFlow
A modern eCommerce experience spanning discovery, search, product detail, wishlist, cart, checkout and admin insights.
ResumeIQ
A full-stack resume analyzer with ATS-style scoring, job-description matching, quotas, analysis history and printable reports.
Enterprise Dashboard
I created this repository for an enterprise dashboard idea, but I have not published the implementation yet.
Enterprise Admin Dashboard
A planned React and TypeScript admin dashboard. The public repository exists, but the source has not been published yet.
Experience across products and industries.
My work spans software products and real client platforms where the content, users and business priorities are very different.
Interfaces that stay clear
when products become complex.
I build the layer people actually use, but I do not treat it as decoration. The frontend has to carry business rules, data, permissions and everyday user decisions without becoming confusing.
Product interfaces
Responsive React, Next.js and Angular experiences shaped around the real task a user needs to complete.
Design systems
Reusable components, clear states and consistent interaction patterns that help large products grow without becoming visually fragmented.
Complex workflows
Dashboards, forms, role-aware navigation, data-heavy screens and API-connected journeys built for everyday operational use.
Performance & quality
Core Web Vitals, accessibility, responsive behaviour, production debugging and maintainable frontend architecture.
Business logic that makes
the interface dependable.
I build the application layer behind the screen: APIs, data models, authentication, permissions and integrations that turn a visual workflow into a working product.
Application APIs
Laravel REST APIs and server-side logic designed around clear resources, validation and dependable frontend integration.
Data & permissions
PostgreSQL and MySQL data models, authentication, role-based access control and permission-aware business workflows.
Files, jobs & integrations
Document workflows, object storage, background queues and third-party services connected to real product requirements.
Production foundations
Docker-ready environments, caching, error handling and code structures that can be tested, maintained and extended.
More than assembling
pages with a builder.
I have delivered more than 70 websites and worked below the editor layer when a project needed its own theme, functionality or reusable content tools.
Custom themes
Responsive WordPress themes built around the design, content model and editing needs of the project.
Custom plugins
Project-specific PHP functionality developed when off-the-shelf plugins are not the right fit.
Editor components
Reusable widgets and blocks for SiteOrigin, Gutenberg and Elementor that give editors flexibility without breaking the design.
Production delivery
WooCommerce, integrations, responsive fixes, performance work and ongoing improvements across live client websites.
A clear process from
first call to launch.
You will know what I am working on, why each decision was made and what happens next.
Discover
We discuss the users, business goal, current problems and technical constraints.
Plan
I define the scope, interface direction, technical approach and delivery milestones.
Build
You see regular progress while I develop, test and refine the product.
Launch
I complete final checks, improve performance and provide a clear handover.
One developer.
Full-product thinking.
I bring frontend craft, backend understanding and years of production experience to the same build—so fewer details get lost between design, development and launch.